BROUHAHA Sunglasses concept

A pitch project for Fastrack to explore a new sunglass collection.
Looking at the market positioning of Fastrack, its consumer base, and their preferences. Memphis was chosen as an appropriate theme for a new sunglass collection. Memphis with its radical style matches perfectly with the behavior of the target consumer. This daring non-conformist, rule-breaking design movement is also in sync with Fastrack's rebellious, break the stereotype approach.

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Brouhaha is innovatively styled, boldly designed, and distinctly provocative. Its simple silhouette gives way to cheeky, loud graphics and punchy colors.
Brouhaha is for the variety-seeking attitude of today's youth, who want to make a statement and carve out a distinct identity of their own.

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