FEVICOL Packaging

The project focused on redesigning an existing product and suggest design interventions with respect to a particular consumer segment.
Product: Fevicol glue pen (30 gm),
Target consumer: children (5-10 yrs.)

The project involved the identification of users, understanding & observation of usage, and identifying the problems associated with it. A new design was proposed based on research, application of the product, and user group study.

The proposed design helps in reduced spilling with an appealing and playful silhouette for kids. The form of the plastic body helps to flow the adhesive back after it is used and kept on the surface. It also conveys first-time users of the correct holding position and its handling. The longitudinal parallel curves of the body make it easy and comfortable to grip. Its transparent PP plastic indicates quantity.

Shortlisted entry for IDF awards.