WRIST WATCH concepts

Design concepts for Maxima exploring possible style language and CMF directions for its new brand Attivo.

Attivo, primarily caters to the target group of 15-30 year old’s and the products were designed keeping in mind the daily formal & fashion needs of its target group with emphasis on the dial design.
Maxima being an economy watch brand, the design featured basic day-date functions and eye-catching details to attract consumers when exhibited atin display counters.