Cosmetic Packaging 

Design concept for mascara packaging that facilitates temporary tinting of eyelashes.

The design parameters included that the package should offer multiple color options and the mascara applicator should support full color, streaking and highlighting of lashes.
In addition, the applicator should be designed for self-use and allow easy, clean application of mascara. A packaging that is easy to carry, move around and appeals to young, bold, fashion-conscious consumers.